2013 Spring saw Indian influences trending at the New York Fashion Week – the bright golds, deep Rani pinks, peacock hues, and not to forget the intricate Indian inspired embroideries and embellishments. Among the many fusion aspects, Marchesa’s twist on the sari (the sari gown) highlighted a growing global-Indian trend.
The trend was ubiquitous at the 2013 Delhi Couture Week, with the sari fully aware of its new avatar. Masaba, Gaurav Gupta, Varun Bahl, Tarun Tahiliani had reconstructed the fluid six-yard silhouette; the traditional had been given a makeover. Stitched & stylized pallus, structured pleats, tuxedo blouses, one-piece silhouettes (blouse and sari attached) and risqué cuts made way for the new, easy-to-wear, sexy sari – the exemplary Sari Gown.
Vogue India predicts the sari gown will be the season’s hottest style. Celebrity designer and Bollywood ‘Sari-Gown specialist’, Sonaakshi Raaj says, “After Deepika and Sonam wore my sari-gowns for their film promotional tours, orders have been flooding in from the US, UK and Canada… Young brides are very excited about this Indo-western silhouette for the upcoming wedding season”.