ELLE Carnival for a Cause is a step towards a brave new world that has been an inspiration for womankind since 2003. With an essence of fashion, this initiative works in the area of breast health under the Ogaan Cancer Foundation. The carnivals have been organized in Mumbai, Delhi, Bengaluru and Kolkata, spreading its outreach. Held at the Taj Palace Hotel in Mumbai this year, the initiative ensures that women are better equipped and that the community they are surrounded by is sensitized to handle the issue effectively. Other than Exclusively.In, fashion houses such as Chanel, Jimmy Choo, Manish Arora, Tarun Tahiliani and others took part with compassion.
“Proud” is the word we heard over and over in our minds as Exclusively.In donated 20 designer pieces including Ritu Kumar, Malini Ramani and Kavita Bhartiya at the carnival. The austere grace of the cause brought us heart-stopping joy. To elevate the cause even further, we distributed “PINK15” vouchers to give 15% discount at Exclusively.In. We care and hope to make a difference in the world by donating all proceeds from the designer pieces and a certain percentage of purchases made using the “Pink15” coupon to charity.
We love using fashion as a platform to advocate change and to spread awareness in the fight against breast cancer. So, we urge all of you to “shop for a cause” and wear your style generously!