Designer Introductions: Archana Rao

Archana Rao has left audiences awestruck with her delicate feminine aesthetics, since the brand’s launch in 2011.

Approaching fashion as functional art, the designer once stated, “To me every design should have a purpose so I prefer making clothes that are wearable, useful and efficient.” This design philosophy is reflected in the brands contemporary approach to design as Archana continues to create beautiful pieces that mesmerise us with their subtle elegance without losing touch with the purpose and functionality of the garment.

Through the brands existence Frou Frou has launched collections that have stood out because of their structural diversity and uniqueness; her Spring Summer 2015 collection is no different.

Inspired by an article on the discovery of an old Parisian apartment, Archana Rao seamlessly translates an old world charm of such a time capsule onto her distinctively modern collection. In the collection she continued to explore femininity in design by amalgamating a diverse range of soft hues with soft textural play and detailing on her clothes.

We list our favorite pieces from the designer’s new collection.

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