A Soho Address, An MIA Designer , The Public Connect and The Next Generation Line Up
Last week we took a look at the year that has been so far in the fashion week sphere and spoke about the many excitements one could expect from the New York Fashion Week SS16 that will end today. And we were not wrong were we? The Givenchy show that went public was trending on social media almost the whole week, the opening act by close friend and artist extraordinaire Marina Abramovic in dedication to 9/11 capturing everyone’s imagination in addition to the designs were just a few of the sartorial spectacles to behold. Then there was the Kanye West disruption, where he finally put an end to will he or will he not show again – debuting the second edition of his Yeezus collaboration with Adidas. And of course the major trends that were witnessed, the street style updates and the new names everyone has been raving about. But more on that later (watch this space for our take on the best of international fashion weeks).
Right now we are gearing up for the next big fashion spectacle in the big four chain – London Fashion Week SS16, starting today. And while we cannot claim to remain unaffected by all the other three, there is something young and edgy about LFW in particular – be it the emphasis on younger designers, the diverse street style or the disruptive tech collaborations that have taken the fashion world by storm over the years. Picture the Burberry Runway Made To Order or the TopShop Live Streaming in stores that heralded the age of pre-ordering and live streamings everywhere.
This time too, there is much to watch out for at London Fashion Week – from a surprising albeit exciting move in the venues, a disruptive trend forecasting collaboration, the new gen designers everyone is talking about and ways the public can partake the fashion festivities. Keep on reading for the 5 major things to be expected at LFW SS16:
1. Hello Soho – London Fashion Week Now At A Central Address
What, the fashion week is no longer at Somerset House?! Well yes, the organisers of London Fashion Week recently announced that the 62nd LFW would be moving from it’s now well known Somerset House address to the Brewer Street Car Park in Soho. The idea being that a central London address and a grunge backdrop will accentuate the dynamic feel of LFW while reaching a wider audience. And while are still coming to grasps with the Somerset seclusion, the new venue has got us excited with its originality – after all a fashion week in a specially designed car park, why ever not!
2. The LFW MIAs – Where Are Tom Ford & Cara Delevigne?
So we spoke about it the last time around but we still haven’t come to the terms that Tom Ford will miss another season at LFW. After all one of our primary focus for the fashion week are his raw and sensuous yet highly elegant showings. So while we wait and watch for his next fashion move, we would like to reiterate our deep disappointment about his now show. Think us too dramatic? This will have you agreeing with us in a heartbeat!
And though we do respect a certain English model’s decision to hang up her modelling spikes to slip into ballet flats for her demure acting roles, we don’t understand why can’t she make an exception here and there – specially when it is the fashion week that launched her career, so to speak. Yes we are talking about Cara Delevingne, she has after all come to be synonymous with the LFW runway. So while she is still doing campaigns for Stella McCartney (don’t know what we are talking about? Read here for our earlier update) and the very recent Mango advertorial with Kate Moss (which by the way, we love), it is still unclear on whether she will return to the LFW runway this season. Here is hoping and waiting.
3. The New Gen 2.0 – A Lineup Heralding The Brand New Fashion Age
London Fashion Week is known for its emphasis on the young designers and the new labels, with a dedicated NewGen lineup in association with TopShop every season. What is noteworthy this time around is that almost 70% of the fashion week line up constitutes of these younger names.
In addition there is the new initiative by TopShop, Fashion East – from graduates fresh out of Central St. Martins to those still designing for their graduate project, the pioneering fast fashion retailer aims to provide real time industry exposure to the young talent and lending a commercial helping hand to their career start. Admirable, we say.
This time around, the names that everyone is touting for include young designers Ashley Williams, Paula Gerbase, Calire Barrow, Danielle Romeril, Molly Goddard and Richard Malone among others. We cannot wait to see what the breakfast club of fashion has in store for us!
Ashley Williams LFW SS15 Runway (Image Courtesy: Harpersbazaar.co.uk)
4. An Indian Showing: Tribal India At LFW Fashion’s Finest
While there are no obvious big names from our very own parts of the world at LFW, there is a relatively small designer from North East India who will be representing our country at the grand fashion spectacle. Sponsored by Arunachal Pradesh government, designer Yana Ngoba along with textile designer, Nabam Aka will present a handloom collection handwoven by weavers in Arunachal Pradesh at the upcoming London Fashion Week.
The designer who retails under her label ‘Yana in Style’ aims to elevate the ethnic accessories and the fabric from loin loom into modern, stylish boho and gypsy international fashion wear, as told in a recent press interview. Capitalizing on the hot bohemian and gypsy trends worldwide, this heritage collection will bring north eastern tribal accessories, fabric and fine artmanship to the UK market and to the world. Now this is fashion at it’s traditionalist best! And we cannot stress enough on the fact that we feel when endeavors like these get governmental backing, it is the indication that Indian fashion industry is headed in the right way.
Ngoba is part of the London Fashion Week’s off-schedule shows ‘Fashions Finest’ and is set to showcase her collection on September 19 at The Grand Connaught Rooms in London.
Yana Ngoba Designs (Image Courtesy: Indian Express)
5. Topshop x Pinterst – Trend Forecasting For the Public
Topshop and Pinterest have collaborated on a brand new project – Pinterest Palettes, to be launched in tandem with the opening day of Lodnon Fashion Week. Pinterest Palettes will allow users to see the colour palettes used by designers in New York, London, Milan and Paris, giving them an insight into the key colours of the new season. Based on this, consumers can create their own colour palettes, tailoring their new season wardrobe to their favourite runway trends through shoppable style edits from Topshop.
Now this is disruptive fashion at its best we say. While the magazines and the like do report on the trends from the fashion weeks, this is cutting the middle man and taking trend forecasting straight to the customer – the democratization of fashion where what the customer wants is the starting point of the design process.
The campaign goes live on Topshop.com across the UK and US today until the last day of Paris Fashion Week on 7 October.
Pinterest Palette Template (Image Courtesy: Venturebeat)
For more information on London Fashion Week shows, designers, events, collaborations and for the complete schedule, you can visit their official guide here. For further updates on the hottest action from LFW, we would suggest watching this space!