The Weekly Fashion Edit

Sartorial Headlines Worth Knowing From India Around The World

December being a month of holidays and parties, we have summed up fashion and news for you!

Here are 3 major fashion news all you sartorialists must absolutely know in our weekly edition of the global fashion digest:

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Anastasia Beverly Hills the most followed beauty Instagram acccount

A California-based indie beauty company has found the key to attracting a huge group of followers on Instagram: Frequent updates, fan love and a strong brow game. Launched in the late 1990s by mother-daughter duo Anastasia and Claudia Soare, doesn’t have the brand awareness of peers like Mac and Benefit. Averaging 62 posts per week, Anastasia’s account also sees the highest engagement, with an average of 68,000 interactions per post. Anastasia, which began as a line for eyebrow pencils, gels and pigments, now features lip and eye products, but is still best known for its brow products.

Nike Betting Bigger on Michael Jordan

Jordan footwear line being planned to fly even higher by Nike as it expands it internationally and moves it into the apparel aisle as it promises to double the product line by 2020. Presently, Jordan is a mostly U.S.-centric footwear brand for males. But Nike wants to make it appeal to both genders. It’s a strategy the company has already used in positioning its Converse brand beyond Chuck Taylor shoes to include apparel.

How Stan Smith Went Mass in 2015

The classic white trainer went main stream only in 2015, however being fashion’s from past five years. If you think that the Stan Smith phenomenon was finished well over a year ago, then your minimal white trainers with their rounded toe and green heel padding are likely a bit trashed and you probably don’t think you can wear them anymore. Maybe you think they’re over. The truth is that fashion people can’t admit that Stan Smiths owned 2015, but real world evidence says that, “They actually did.” Rather than being an entirely new launch, the Stan Smith project was the reboot of an already popular trainer. The designer’s personal style is so closely watched that her five-second appearance had the power to turn that particular sneaker into a bonafide trend in a matter of weeks. The shoe design influenced all the industries with Marc Jacobs and Raf Simons being the loyal fans.

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