Weekly Fashion Edit

Sartorial Headlines Worth Knowing From India and Around The World

1. Adidas PureBOOST X: The Newest Running Shoe Created for Women

Adidas —in collaboration with female influencers and athletes — launched a women-only running shoe, the PureBOOST X, made for the “new-age athlete.” These women’s running shoes are built for nonstop forward motion. Made for runners with a neutral gait, their snug, sock-like upper delivers nonrestrictive arch support so you can move with instinct, while a boost midsole invigorates every step with light, fast energy. An optimal fit plus dynamic cushioning means you’re ready for any challenge.

The Shoe Features: Floating Arch – A new fit that hugs and supports your every step. No matter your form, shape or size. BOOST – Feel thousands of BOOST beads respond instantly to give you energy. Stretchweb Outsole – Flexes and adapts to your stride for a smoother ride.

The brand described this drive of life as “having no off-season” and these women as “redefining sport on their own terms, every single day.” And out of that premise came PureBOOST X.

2. A Work Of Art – Sabyasachi Mukherjee’s ‘The Benaras Story’

Sabyasachi has something big for the brides this year. Only once in a while you come across artistic geniuses. People who you have been fascinated with for many years. Sabyasachi’s latest designs are fit for a princess.

Summer brides and fashion fanatics are in for a big surprise! Moving away from the dark undertones of his last couture collection, ace couturier Sabyasachi Mukherjee has created a bright regal collection called ‘The Benaras story’ for 2016, unlike his usual pieces.

This summer assortment is replete with earthy and bright tones – including yellows, greens, ivory, whites and beige. Sabyasachi has curated designs for the bride who wishes to emulate a refined Indian princess.

3. Burberry’s Bold Move

As the industry debates the future of seasonal fashion, buy-now-wear-now collections and direct-to-consumer shows, Burberry is short-circuiting the conversation and radically changing the way it does business. Come September, the $7.54 billion company plans to show seasonal men’s and women’s wear collections together, on the runway, twice a year. In addition, it will make all the collections immediately available online and in-store. Window displays in its stores and media campaigns will change the moment the curtain comes down on the catwalk.

Burberry’s shift could be the snowflake that begins an avalanche of change as designers, retailers and fashion organizations debate the overheated fashion system; the future of shows; social media; the growing move to mobile and e-commerce shopping from brick-and-mortar, and how to energize a consumer who seems gripped with ennui when it comes to fashion.

The British Fashion Council, meanwhile, is ramping up its program of consumer-facing shows known as London Fashion Weekend. Burberry is by far the biggest name to take the leap, and its decision could accelerate proposed changes to runway show and delivery patterns.

4. Tom Ford Cancels His NYFW Show

Tom Ford, the designer has cancelled his show at New York Fashion Week this spring. Ford announced that he would be showing both his men’s and women’s Fall/Winter 2016 collections this September, instead of the originally scheduled February 18 date. After the show, the collections will immediately be available and will adopt a ‘see now, buy now’ strategy, with the collection available to buy straight off the runway.

In a statement released this afternoon, the designer explained: ‘In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to customers is an antiquated idea and one that no longer makes sense, We have been living with a fashion calendar and system that is from another era.’

 

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